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Fragrance Tech Gets Smarter, Longer-Lasting and More Flexible

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Grasse’s Fragrance Legacy Gets a Modern Makeover

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Merit Taps Dominique Ropion and Meabh McCurtin to Capture Extrait Boom with Solar-Inspired Scent

The fragrance was inspired by an afternoon at Paris’ Musée Picasso and the spirit of surrealist art.

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The New Power of Scent in Beauty

How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.

Clear glass perfume bottle labeled Aquascent with Parfum 10-25% concentration on white background

IFF Takes Water-Based Fragrance to Higher Concentrations With AquaScent

AquaScent supports fragrance loads from 10% to as high as 25%, compared with up to approximately 15% for many comparable water-based systems.

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Vyrao’s Ever 11 Puts Neuroscience at the Heart of a Confidence-Driven Fragrance

Woman in white clothing holding a red perfume bottle near her neck

Global F&F Market Heads Toward $55 Billion by 2030

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The GCC’s Beauty Boom Is Going Global

"The UAE is now among the world's top 10 perfume exporters, with exports up nearly seven fold in a decade on UN trade data..."

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The Next Generation of Fragrance Delivery Takes Shape

Fragrance is getting a high-tech makeover with microencapsulation and light-activated scent that lasts weeks.

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Fruit Forward: The Materials Redefining Realism in Flavor & Fragrance

Sheri Zarchy on Finding Fragrance Through Science, Chance and Persistence

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Scent Goes to Sleep: How Functional Fragrance Is Transforming the Home Into a Wellness Space

The new creative brief: design not just a scent, but a state of mind.

Elizabeth Taylor White Diamonds Icon fragrance advertisement featuring vintage black and white portrait with perfume bottle

Carlos Benaïm Revisits White Diamonds With IFF's Natasha Côté-Mouzannar for a Modern Icon

The perfumers focused on preserving the scent's unmistakable radiance while updating its olfactive signature.

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From Vanilla CO2 to Sea Salt: The Fragrance Strategy Behind Axe's Comeback

Explore how AXE is rebuilding fine fragrance with ingredients and audience in mind.

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Valentino Beauty Unveils Vendetta, First Prestige Fragrance Franchise in Six Years

The launch pays tribute to the original Vendetta.

IFF's Light-Activated Sensora Signals Next Frontier in Long-Lasting Fragrance Performance

"With Sensora, we are advancing fragrance performance into a new territory—one where scent continues to reveal itself in real life, long after the first moment of use."

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How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments

The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.

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SIMPPAR 2026: The Ingredients Shaping Fragrance’s Next Chapter

Fruity captives, next-generation musks, essential oil blends and more stole the show in the south of France.