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Personal Care/Beauty
The New Power of Scent in Beauty
How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.
Fine Fragrance
The GCC’s Beauty Boom Is Going Global
"The UAE is now among the world's top 10 perfume exporters, with exports up nearly seven fold in a decade on UN trade data..."
Ingredients
The Next Generation of Fragrance Delivery Takes Shape
Fragrance is getting a high-tech makeover with microencapsulation and light-activated scent that lasts weeks.
Personal Care/Beauty
From Vanilla CO2 to Sea Salt: The Fragrance Strategy Behind Axe's Comeback
Explore how AXE is rebuilding fine fragrance with ingredients and audience in mind.
Home Care
IFF's Light-Activated Sensora Signals Next Frontier in Long-Lasting Fragrance Performance
"With Sensora, we are advancing fragrance performance into a new territory—one where scent continues to reveal itself in real life, long after the first moment of use."
Fine Fragrance
Inside IFF: Where Nature, Biotech and AI Converge in Fragrance
Trends
Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
Fine Fragrance
AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment
Ambient Scent
IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026
The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.
Fine Fragrance
The Final Note: Master Perfumer John Pascale Looks Back on 50 Years of Fragrance
Pascale walks down memory lane with photos and remembrances of his work in the fragrance industry.
Fragrance
Top 5 Fragrance Articles of January 2026
Find out which fragrance headlines caught our readers' eye.
Ingredients
Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent
Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.
Trends
Bath & Body Works Reveals Most Loved Fragrances of 2025
The top picks included new additions to the brand’s portfolio as well as returning favorites.
Fragrance
Top 5 Fragrance Articles of 2025
Check out our most popular fragrance headlines.
Fine Fragrance
The Middle East as the Next Global Fragrance Innovation Hub
From ancient formulas to modern brands, this region is significantly influencing the fragrance industry.
Equipment (Lab & Manufacturing)
IFF Introduces Smart Dosing Robot for Fragrance Production
The new robotic dosing system has been installed at the company’s cross-category scent and taste production facility in Chin Bee, Singapore.
Ingredients
IFF Unveils Hydrogen Production Facility for Sustainable Fragrance Ingredient Manufacturing
IFF partnered with Iberdrola, one of the world’s largest producers of renewable energy.
Ingredients
IFF Expands LMR Naturals Site in Grasse
A €10 million investment enhances capacity, sustainability and innovation in the heart of the world’s perfume capital.
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