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Section: Fragrance

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

Left to right: Batiste Humeau, Fanny Ginolin, Mouna Chanaoui and Valentin Navet

Firmenich and Corpo 35 Celebrate the Creativity of Young Perfumers

Created by Batiste Humeau, the winning fragrance features notes of rose centifolia, peppermint, honey, Sichuan pepper, Alaska cedarwood and a vanilla absolute.

The Barcelona Perfumery Congress 2023 hosted over 1,000 attendees and 40 exhibitors in L’Hospitalet de Llobregat.

The Barcelona Perfumery Congress 2023 Event Recap & 2024 Dates

The Barcelona Perfumery Congress 2023 hosted over 1,000 attendees and 40 exhibitors in L’Hospitalet de Llobregat.

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Left to right: Presenter Jane Larkworthy, beauty director at W magazine, with IFF perfumer Juliette Karagueuzoglou.

IFF Perfumer Wins FGI’s 2010 Rising Star Award

IFF perfumer Juliette Karagueuzoglou has been named the 2010 “Rising Star” at Fashion Group International’s 13th annual rising star awards luncheon.

Givaudan Announces “Solid” 2008 Results; “Confident” About Future

Givaudan has announced its full year 2008 results, reporting a 6.7% increase in local currency group sales totaling CHF 4,087 million and a decrease of 1.1% in Swiss francs compared to the previous year.

For the first nine months of 2021, net sales rose 25% to $669 million from $536 million in the same period of 2019.

Inter Parfums, Inc Shares 2021 Third Quarter Results

For the first nine months of 2021, net sales rose 25% to $669 million from $536 million.

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IFF Ends 2017 With Strong Q4 Results

IFF has reported record fourth quarter revenues, attributed to organic and acquisition growth, and global expansion efforts.

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P2 Science Announces $9.55 Million Series B Financing Round

P2 Science has recorded a $9.55 million series B financing round with a team of investors to build and run its first commercial plant.

Takasago saw a decrease of consolidated net sales of 3.9% compared to the previous year totaling ¥38,587 million for the quarter running April 1-June 30, 2020.

Takasago Releases Consolidated Financial Statement for Q1 2020

Takasago saw a decrease of consolidated net sales of 3.9% compared to the previous year totaling ¥38,587 million for the quarter running April 1-June 30, 2020.

Over the last two years, Robertet has acquired both Sirius and Ecom Food Industries, strengthening the company’s competitive edge and reach.

2021 Leaders & Newsmakers: Robertet Focuses on Botanically Sourced Ingredients

Over the last two years, Robertet has acquired both Sirius and Ecom Food Industries, strengthening the company’s competitive edge and reach.

Discovery brings home scents from around the globe, transporting people to new cultures, whether it be through food, fashion, or décor.

Yankee Candle Reveals the 2021 Scent of the Year

The scent brings together a combination of fragrances from around the globe, igniting a renewed feelings of discovery, energy and connection.

Net sales rose to a first-quarter record of $250.7 million from $198.5 million in the same period last year.

Inter Parfums Reports Increase in 2022 Q1 Sales

Net sales rose to a first-quarter record of $250.7 million from $198.5 million in the same period last year.

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Flavors and Fragrances Market to Reach $28.65 Billion by 2025

Led by demand for organic foods and personal care products, the global flavors and fragrances market is expected to see strong growth, particularly in the Middle East, Brazil, Russia and Asia.

Bontoux’s COP report on sustainable development is now available on the Global Compact website or on Bontoux’s company website.

Bontoux Releases 2020 COP Report

The COP report on sustainable development is now available on the Global Compact website and Bontoux’s company website.

IFRA updated its international standards announced the SHIFT2024 plan.

IFRA Releases 2024 Annual Report

The association released a video highlighting achievements from the past year.

Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

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2017 Leaderboard: Huabao International Spotlights a Range of Products

Huabao International Holdings Limited specializes in not only flavor and aroma enhancements, but also tobacco raw materials and ingredients in addition to pigments.

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