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25 Results
Type: Podcast
Section: Fragrance
Personal Care/Beauty
[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Audio
[podcast] Givaudan Perfumer Talks Creating Fragranced Consumer Products for Developing Countries
Senior perfumer Vilobha Joshi talks about the scents that inspire her and more.
Audio
[podcast] Can the Fragrance Industry Adopt a Common Vernacular for Consumer’s Sake?
The Two Sense podcast returns with two former guests, Alison Freedman (senior flavorist, dsm-firmenich) and Mark Knitowski (president, MAK E2E consulting).
Personal Care/Beauty
[podcast] Layering Experiences to Create Product Complexity
"[One] area where there’s quite a bit of interest ... is around the notion of complexity. ...In this idea of complexity, [we've done] work in sort of pairing, sequencing and combining." Learn more about this concept from Charles Spence, Ph.D., in this free podcast, sponsored by Berjé.
Oral Care
[Podcast] Developing World-Class Flavors with Catalina Lee
From developing flavors for consumers all over the world, to striving to achieve that coveted work-life balance, Catalina's insights throughout her career stem from her passion for flavors and her sharp intuition.
Audio
[podcast] You Can’t Insure Your Nose: A Conversation with The World Taste & Smell Association
How can we create community and raise awareness for individuals experiencing loss of taste and smell or distressing distortions of these senses?
Audio
[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee
Listen to what's new, now and next in candles and air care.
Regulatory & Research
[Podcast] Talking Biotech Ingredients with Christina Agapakis
Topics covered in the podcast include how biotechnology impacts sourcing, the cultural implications of biotechnology and Agapakis’s
Flavorcon
presentation.
Audio
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Fragrance
[Podcast] Firmenich Launches 2020 Sharing Innovation Collection
Perfumer Wessel-Jan Kos sat down with us to discuss the company's 2020 Sharing Innovation collection, including fragrance applications, ingredient versatility and the company's unique approach to supercritical fluid extraction.
Fine Fragrance
[Podcast] Understanding the Niche Consumer with Sue Phillips
In our first Two Sense interview of 2018, we sit down with Sue Phillips, owner of NYC-based The Scentarium, to discuss the niche fragrance market and its evolving, ingredient-savvy consumer.
Regulatory & Research
[podcast] Synesthesia Unlocks Experience Design for Consumer Products
"There’s sort of an emerging science here that’s exciting and experiential: we’re moving into a space of experience design that goes beyond a product," says Charles Spence, Ph.D. Learn more from this free podcast series, sponsored by Berjé.
Regulatory & Research
[podcast] Missed Cues Present Future Sensory Potential
"As marketers think about stimulating more senses in a way they weren’t before, they are still missing one thing: how the senses connect," explains Charles Spence, Ph.D. Learn additional insights from this free podcast, sponsored by Berjé.
Audio
[podcast] Two Sense: Bedoukian Discusses Half-Century Milestone in F&F
Tune in to hear about the industry's evolution, Bedoukian's family legacy and more.
Audio
Two Sense: Curators’ PoV on Fragrance Development with Mark Knitowski
Get an insider's look at fragrance development from a seasoned industry expert.
Audio
Two Sense: Creating Winning Fragrance Formulations with Perfumer Adriana Medina
Givaudan vice president perfumer, Adriana Medina, connects prior to taking the stage at
WPC
2022.
Audio
[podcast] AI's Evolving Role in Fragrance & Consumer Perception with Mark Knitowski
In preparation for the WPC's panel "The Perfumer's Take on Artificial Intelligence," managing editor Jenna Troyli connected with MAK E2E president, Mark Knitowski.
Event Coverage
[Podcast] Talking Fragrance Trends With Eddie Bulliqi at the World Perfumery Congress
"One thing that you are seeing across every single category is that people are becoming more interested in unique profiles," Bulliqi says.
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