As we approach the return of World Perfumery Congress (WPC) 2022 in Miami, Perfumer & Flavorist+'s managing editor connects with Givaudan vice president perfumer (and WPC speaker), Adriana Medina, to discuss fragrance formulation. What makes a winning and lasting fragrance? Medina is ready to dish the details.
Reclaiming Femininity: The Role of Women in Reshaping an Industry
Vice president of Merchandising for Victoria's Secret Beauty, Kristen Lagoa, alongside Givaudan vice president perfumer, Adriana Medina, discuss what it takes to create a fragrance brand for women, by women and the evolving role of women in creative positions of leadership. As a new generation redefines the meaning of femininity, the dialog explores the fluid nature of fragrance, reinventing a women-empowered brand, and how fragrance serves as a vehicle for feminine expression on a personal level.