Iberchem Debuts Roots Initiative to Support Public Schools Around the World

The Roots initiative was launched in Thailand and will then be rolled out to other countries around the world where the company operates
The Roots initiative was launched in Thailand and will then be rolled out to other countries around the world where the company operates
C/O IBERCHEM

In October 2022, Iberchem launched its (stylized "ROOTS") program, an initiative to donate computer equipment to public schools. In the coming months, the company will distribute hundreds of computer workstations internationally, including laptops and desktops. The "Bridging the Digital Divide" campaign is designed to reduce the inequality of access to information, knowledge and education through new technology.

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The "Roots" initiative was named after fusing the idea of the roots of the plants used in its fragrances with the IT term that refers to a computer file system. According to the company, it has also employed this term to illustrate our use of technology from childhood, right from our very roots.

The initiative was launched in Thailand and will then be rolled out to other countries around the world where the company operates, such as Spain (where Iberchem's headquarters is located), but also in countries where the company has subsidiaries, such as Mexico, France and China. As it is currently updating the IT equipment of all its centers, the company expects to provide hundreds of computer workstations over the course of the year. 

Guillaume Audy, director of sustainability, Iberchem, stated, "The events of the last couple of years, triggered by the COVID-19 health crisis, have highlighted the relationship between everything that has happened and the changes that need to be implemented in the education sector. It is a fact that integrating technology in schools has been beneficial for the teaching-learning process in the education system at all levels, whilst, at the same time, ensuring that more and more students gain access to IT and digital resources.


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