Iberchem has announced that it will host an event on March 21 at Expo 2020 Dubai to celebrate this year’s International Fragrance Day.
Activities will take place in the Spain Pavilion throughout the day, including fragrance creation workshops with the company’s perfumers and tours of the pavilion focusing on the sense of smell. All of the activities will be open to the public, but access will be limited. Visitors interested in participating are invited to visit Iberchem’s website to register.
Ana Gomez, perfumer at Iberchem for the Middle East, said, “Given the collaboration that Iberchem has had with the Spain pavilion throughout the year, we couldn’t miss the opportunity to organize something special for International Fragrance Day. When we started curating the activities, our objective was for people to be able to appreciate not only the fragrances, but also what’s behind them: the raw materials, the creation process, the work of the perfumers, etc. The culture of perfume is really strong in Dubai, so we are expecting this event to catch visitors’ attention.”