On March 28, 2025, The Fragrance Foundation UK announced the finalists for its 2025 awards. The winners will be announced at an award ceremony on May 8, 2025.
“These awards are so special to the whole fragrance industry and for me, I am so lucky to work in a fabulous industry that supports one another and recognizes the talents of others,” said Linda Key Jackson, chief executive officer of The Fragrance Foundation UK.
The Fragrance Foundation UK Awards were first established in 1992 to recognize excellence in the fragrance industry. Awards are given for 16 categories, including online retailers, consumers’ choice and media campaigns.
Newcomer Finalists
Bleu Nour
Horace
La Pyae Apothecary
Told London
Consumers’ Choice Finalists
Akro - Glow
Amouage - Guidance 46
Billie Eilish - Eilish No. 3
Maison Crivelli - Hibiscus Mahajád
Within 51/49 - Heavenly
Perfume Extraordinaire Finalists
Akro Glow (Perfumer Olivier Cresp)
House of Creed Delphinus (submitted by MANE)
Marc-Antoine Barrois, TILIA (Perfumer Quentin Bisch, submitted by Givaudan)
Matiere Premiere Encens Suave Extrait (Perfumer Aurélin Guichard, submitted by Takasago)
Matiere Premiere Radical Rose Extrait (Perfumer Aurélin Guichard, submitted by Takasago)
Rabanne After Club (Perfumer Aurélin Guichard, submitted by Takasago)
Independent Fragrance Finalists
Cloon Keen - Báinín
La Pyae Apothecary - Catch Me If I Fall
Marc-Antoine Barrois - TILIA
Matiere Premiere - Radical Rose Extrait
Nancy Meiland Perfumes - Lupin Meadow
Limited Distribution Finalists
Bottega Veneta - Colpo di Sole
D.S. & DURGA - Wear at Maximum Volume
Mabelle O’Rama - Phoenix Flame
Tom Ford Beauty - Amber Intrigue
Victoria Beckham Beauty - 21:50 Rêverie
Interior Fragrance Finalists
Bibbi Parfum - Magic Melancholy
Diptyque - 107 New Bond Street Candle
Diptyque - Sapin Candle Holiday Collection
Dolce & Gabbana - Velvet Zafferano Candle
Maison Francis Kurkdjian - Au 17 Diffuser
Maison Margiela - REPLICA From the Garden Diffuser
Best New Collection Finalists
Amouage - The Essences Collection
Chloé Atelier des Fleurs - Les Fleurs de Nuit
Diptyque - Les Essences de Diptyque
Dries Van Noten EDP Collection
KAYALI - Vacay in a Bottle EDP Miniature Set
Matiere Premiere - Extraits de Parfum Collection
National Distribution Finalists
Billie Eilish - Eilish No. 3
Burberry - Goddess Intense
DIOR - Miss Dior Parfum
Jean Paul Gaultier - Divine Le Parfum
Tom Ford Beauty - Eau D'Ombré Leather
YSL Beauty - Black Opium Over Red
Responsible Design & Packaging Finalists
Balmain Beauty - Les Éternels de Balmain
Bottega Veneta
CHANEL - No. 5 L’eau refillable purse spray
Diptyque - Les Essences de Diptyque
Marc Jacobs - Daisy Wild
Within 51/49
Media Campaign Finalists
Acqua di Parma - Vibrant Holiday Campaign
Balmain Beauty - Les Éternels de Balmain
Charlotte Tilbury - Fragrance Collection of Emotions
Lancôme - La Vie Est Belle L’Elixir
Marc Jacobs - Daisy Wild
Molton Brown - Artists of Note
Retailer -30 Doors Finalists
Fenwick
Fortnum & mason
Harrods/H Beauty
Harvey Nichols
Retailer +30 Doors Finalists
Boots
Space NK
Superdrug
The Perfume Shop
Online Retailer Finalists
Harrods/H Beauty
Parfum Muse
Space NK
The Perfume Shop
Innovation Finalists
Infiniment Coty Paris (Scientific innovation to serve longevity and scent)
Mabelle O’Ramma (Olfactive art)
BEH (Multisensory journey)
DIOR (The first alcohol-free Sauvage)
Edeniste Oud Ghazal (Scientific innovation to reduce stress)
Within 51/49 (Disruptive premium wellbeing fragrances)
Best New Fragrance Finalists
Acne Studios par Frédéric Malle
Amouage - Guidance 46
Diptyque - Lilyphéa
Mabelle O’Rama - Phoenix Flame
Marc-Antoine Barrois - TILIA
Ultimate Launch Finalists
Balmain Beauty - Les Éternels de Balmain
Ghost x GOSH Keep Dreaming
Jo Malone London x Paddington Orange Marmalade Cologne
Marc Jacobs - Daisy Wild
Olfactive O - Floral Smoke
