L’Oréal Acquires Minority Stake in Amouage

Feb 11th, 2025

Amouage is a perfumery house founded in Oman in 1983.

Amouage is a perfumery house founded in Oman in 1983.

Courtesy of Amouage

In the company’s report of its 2024 annual results, L’Oréal announced that it has acquired a minority stake in perfumery house Amouage.

Amouage was founded in Oman in 1983 and specializes in “the Arabian art of perfumery.” The perfumer has shown strong sales growth in recent years.

With this transaction, L’Oréal will become a long-term minority investor in Amouage, and SABCO LLC will remain the majority shareholder.

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