Amouage is expanding its distribution throughout China after signing a partnership with Hong Kong-based S'Young International Trading Co. Ltd.
Amouage will debut on Tmall Global with a range of products including Epic, Dia, Honour, Memoir and the recently released Boundless and Material.
Marco Parsiegla, CEO of Amouage, says, "Following the consolidation of creation and manufacturing operations at our flagship facility in Muscat in 2020, and the recent opening of our sales hub in Dubai and subsidiary in the U.S., the decision to expand Amouage's presence into China is the next logical step in our international growth strategy. China is at the heart of an important region and as commerce continues to flow Eastwards, we look forward to adding our unique character to its fragrance narrative. With S'Young, we have found a partner with expertise, experience, and most importantly, with a team that is as passionate about fragrance as we are."