On February 20, 2025, natural fragrance brand Each & Every announced its nationwide expansion into Ulta Beauty stores with its new collection of deodorants.
These deodorants are intended to be used as a foundational fragrance. Further, the natural deodorants are made with six ingredients and a natural fragrance.
“Body care has become more than just functional; it’s the foundation of how you put yourself out into the world,” said founder and chief executive officer Lauren Lovelady. “Our customers are constantly telling us about how Each & Every makes them feel. Whether it makes them feel sexy for date night or takes them on an exotic escape, we want that first scent experience of their day to be one they can take pleasure in. We believe every day scent should be as sophisticated as fine fragrance - curated, long-lasting, and designed to turn even the simplest rituals into moments of indulgence. With our expansion into Ulta Beauty, we’re excited to bring this experience to even more people, helping them savor each and every moment.”
In addition to the retail expansion, Each & Every also announced the appointment of Alison Zimmermann as head of marketing.
“Joining Each & Every at such a pivotal time is incredibly exciting,” Zimmermann said. “The brand is redefining personal fragrance in the clean beauty space, and I’m eager to build on that momentum and expand our reach with digital-first storytelling, new brand activations and OOH advertising. With this relaunch and Ulta Beauty expansion, we have a unique opportunity to introduce more consumers to a new, thoughtful way of experiencing scent.”
Fragrance Highlights
- Sunday Morning: Lavender and lemon
- After Glow: Raspberry and mandarin
- Eternal Summer: Coconut and lime
- This Love: Rose and vanilla
- Alone Time: Cedar and vanilla
- Day Dream: Citrus and vetiver
- Nothing On: Fragrance free
