DAISE Beauty Launches in Target

DAISE Beauty is a beauty brand catered to young Gen Z and older Gen Alpha consumers.
DAISE Beauty is a beauty brand catered to young Gen Z and older Gen Alpha consumers.
Courtesy of DAISE Beauty

On February 2, 2025, fragrance and body care brand DAISE Beauty launched its in-store and online presence with Target. 

DAISE Beauty is a brand created by Jaimee Lupton, co-founder of MONDAY Haircare. Its products are catered to older Gen Alpha and younger Gen Z consumers, which are considered the fastest growing group of beauty consumers. The brand initially launched with Ulta Beauty in December and has experienced significant sales growth. 

“The brand was created as a world where beauty meets play: a welcoming space where young beauty enthusiasts are free to experiment with mood-matching products that help them express who they are and discover who they want to be,” brand officials stated in a press release. “DAISE encourages experimentation and personalization through playful packaging, scents and mix-and-match ranges."

The product range includes six product types: an all body spray and deodorant, fragrance body mists, foaming body wash, exfoliating body scrubs and bath bombs. Each product is available in six floral- and fruit-driven scents. 

Fragrance Highlights

LOWKEY DAISE: Rose and sandalwood

SUNNY DAISE: Vanilla and coconut

PEACHY DAISE: Berry and mandarin

HELLO DAISE: Raspberry and mint

HAPPY DAISE: Grape and amber

OH SO DAISE: Pear and patchouli

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