
On February 2, 2025, fragrance and body care brand DAISE Beauty launched its in-store and online presence with Target.
DAISE Beauty is a brand created by Jaimee Lupton, co-founder of MONDAY Haircare. Its products are catered to older Gen Alpha and younger Gen Z consumers, which are considered the fastest growing group of beauty consumers. The brand initially launched with Ulta Beauty in December and has experienced significant sales growth.
“The brand was created as a world where beauty meets play: a welcoming space where young beauty enthusiasts are free to experiment with mood-matching products that help them express who they are and discover who they want to be,” brand officials stated in a press release. “DAISE encourages experimentation and personalization through playful packaging, scents and mix-and-match ranges."
The product range includes six product types: an all body spray and deodorant, fragrance body mists, foaming body wash, exfoliating body scrubs and bath bombs. Each product is available in six floral- and fruit-driven scents.
Fragrance Highlights
LOWKEY DAISE: Rose and sandalwood
SUNNY DAISE: Vanilla and coconut
PEACHY DAISE: Berry and mandarin
HELLO DAISE: Raspberry and mint
HAPPY DAISE: Grape and amber
OH SO DAISE: Pear and patchouli