Target-exclusive brand Fine’ry announced the debut of its masculine scent collection with nine eau de parfums, as well as three new fragrances in both eau de parfum and body mist formats.
Fine’ry launched in 2023 and quickly became successful on TikTok. It is the fastest growing fragrance brand at Target. The brand now wants to expand its appeal to a wider audience with the masculine-centered fragrance collection.
“We launched Fine’ry with a simple but important mission: everyone deserves to feel fine,” said Nadia Khan, senior vice president of marketing at beauty distributor Maesa. “We have found through social listening, in-person events, and on-the-ground conversations that we have universal appeal. But we wanted to ensure that, from an olfactive perspective, we expanded even further, while also increasing our presence within the aisles of Target. With this new collection in the men’s grooming aisle, we are addressing a consumer and market need, creating a more inclusive range and speaking to a new audience.”
The new collection from Fine’ry will be available for purchase at Target stores and online in February 2025.
Fragrance Highlights
Ultra: Bergamot, pineapple, black pepper, smoky dry down
Why Not: Sage, geranium, warm amber
Aqua Venture: Sea salt, juniper, moss
Not Another Blue: Essential elemi, dry vetiver, amber wood
Alleged: Green sage, coriander, patchouli
Jungle Vetiver: Cardamom, carrot seed, black tea, vetiver base
Two Billion: Lavender, cedar wood, tonic bean
In The Oud: Oud, saffron, vintage suede
Smoke & Leather: Black leather, woody dry down
No Prince Required: Jasmine, marshmallow, rich amber
Rosa Lina: Velvet rose, lychee, cashmere musk dry down
She’s A Goodie: Purple plum, gardenia nettles, tuberose
