
On January 15, 2025, taste and nutrition company Kerry launched its 2025 Taste Charts, a resource of developing trends designed to help food and beverage developers worldwide.
“The 2025 Taste Charts underscore the power of innovation in shaping the future of taste, with trends that are a testament to the dynamic preferences of consumers across Asia Pacific, Middle East and Africa,” said Claire Sullivan, vice president of marketing at Kerry Asia Pacific, Middle East & Africa. “The rise of premiumization, reimagined heritage flavors and street food, fusion fare, and innovative food formats highlight an industry thriving on creativity and connection. By blending global flavors with regional traditions using our data-driven Taste charts, we can delight evolving palates and bring exciting products to market.”
Soumya Nair, global consumer research and insights director at Kerry, added, "Global trends are influencing local markets. Sichuan spices are found in condiments in Europe and Indian masalas are enhancing snack foods worldwide. We see yuzu in reduced-sugar beverages. This adaptability of flavors lets brands meet both indulgent and wellness-focused demands while respecting unique market characteristics."
Kerry Africa 2025 Major Flavors
Hot & Spicy: Consumers want different types of heat to enhance their meals, leading to interest in flavors such as peri-peri chili, jalapeno chili, sweet chili, and habanero chili.
Authentic Smoke: This trend focuses on the return to locally sourced ingredients and innovative cooking methods in Africa’s culinary traditions.
Health Halo Botanicals: The rise of health-conscious eating has led to an increased demand for local botanicals, such as rose, marula, baobab, and moringa.
Street Food Evolution: Consumers are interested in street food for its combination of local flavors and global influences.