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Givaudan to Develop Exclusive Onboard Fragrances in HiPhi Partnership

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Givaudan and premium smart all-electric vehicle brand HiPhi have announced a partnership to curate onboard fragrances for the HiPhi X

Givaudan and HiPhi, Human Horizons' premium smart all-electric vehicle brand, have announced their strategic partnership to curate HiPhi's onboard fragrances.

Previously: Givaudan Reports 2020 Half Year Results.

HiPhi and Givaudan announced this exclusive partnership to curate premium unique fragrances onboard HiPhi vehicles. HiPhi's brand spirit, which is "to explore, to be free and to create" and its vision of "a diverse world in harmony" is complementary to that of Givaudan's, which is "to inspire emotion through creation every day, everywhere."

To deliver on this commitment, Givaudan has entered into collaborations with external players such as academia, start-ups, technology providers and research institutions.

Previously: Givaudan Sets B Corp Ambition.

The HiPhi Fragrance System comes supplied with two select fragrances, which have been exclusively developed by a renowned perfumer from the global specialist Givaudan Perfumery School in Paris.

HiPhi owners can also use other fragrances, or even have one specially developed and enjoy the luxury of immersing themselves in their very own, personally designed aroma. The individual fragrance holders can hold three at one time.

Ding Lei, CEO and founder of HiPhi, noted, "Givaudan's rich heritage of innovation has helped establish its market leadership and will drive the future of the business. We are delighted to create a thrilling, immersive experience to HiPhi vehicles through premium fragrances."

"This is the first time Givaudan fragrances has been incorporated in the space of new energy vehicles, we are thrilled to be working with HiPhi to explore new possibilities and bringing premium experiences through the olfactory sense," said Gilles Andrier, CEO of Givaudan.

With this partnership, the two companies will jointly develop creative innovation and premium immersive experience onboard the HiPhi through the olfactory senses. The first model, HiPhi X, will reach small volume production by the end of 2020 with customer deliveries in 2021.