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DSM Launches Hologram Sciences

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Hologram Science combines health diagnostics, digital coaching and personalized nutrition.

Royal DSM has announced the launch of Hologram Sciences, a consumer-facing company that will create brands targeting various health conditions.

Related: DSM Completes Resins and Functional Materials Business Sale

By combining health diagnostics, digital coaching and personalized nutrition, Hologram Sciences brands will provide consumers with holistic solutions to manage their health.

Along with nutritional supplements and diagnostics, the company's main digital platform will provide consumers with a personalized experience. This includes access to registered dietitians, allowing them to better understand how their lifestyle, nutrition and other factors impact overall health and what they can do to live healthier lives. 

It will also work to incubate products with DSM customers and partners, based on the latest consumer insights.

Hologram Sciences is backed with a $100 million investment by Royal DSM, allowing the company to combine a range of capabilities and resources to cover the entire personalized nutrition value chain.

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Ian Brady, co-founder of United States financial services firm SoFi, will lead Hologram Sciences. 

Brady said, “I am excited to be advancing the availability of personalized nutrition so no one else needs to go through the struggles my family experienced. With a highly dynamic team combining expertise in tech, brand marketing and the nutrition innovation and science power of DSM, we can reveal that our first solution will be a rapid immunity concept, addressing the current acute concern over the ongoing COVID-19 pandemic."

Dimitri de Vreeze, co-CEO at DSM, said, We’re thrilled to fund a powerful, data-driven platform that’s fused with DSM’s capabilities and product resources. With the help of key experts - including nutritionists, dietitians, scientists and advisors - Hologram Sciences will be taking personalized nutrition to a new level for consumers and DSM’s customers.”

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