The fragrance industry is projected to grow significantly over the next five years and trends throughout beauty, but especially fragrance, are influenced by prominent activity on Tik Tok. An article from PopSugar looked at some of the most popular fragrances right now on Tik Tok.
The Maison Francis Kurkdjian Baccarat Rouge 540 is constantly sold out despite its luxurious price tag. The perfume blends musk, woody amber and florals with a hint of sweetness.
Ariana Grande Cloud is another perfume that is consistently sold out. It's classified as a floral-fruity gourmand scent with notes of whipped cream, vanilla and praline mixed with musk, woody notes, vanilla, pear, lavender and bergamot.
Kayali Vanilla 28 is an amber vanilla fragrance with notes of vanilla orchid, jasmine, brown sugar, tonka bean, amber, musk, amberwood and patchouli.
Tik Tok users claim that Love, Don't Be Shy By Kilian smells like marshmallows, but that fragrance note is not listed on the bottle. Instead, the amber fragrance contains neroli, bergamot, pink pepper, coriander, orange blossom, jasmine, honeysuckle, rose and iris with sweet notes of sugar, caramel, vanilla, musk and labdanum.
Vilhelm Parfumerie Mango Skin is a floral, fruity fragrance that combines mango, orange and violet with middle notes of frangipani, mango blossom and ylang-ylang with undertones of blackcurrant and musk.
Tom Ford Lost Cherry is a heady-meets-fruity fragrance with notes of sour cherry, bitter almond, plum, Turkish rose, jasmine sambac, tonka bean, vanilla, Peru balsam, cinnamon and patchouli, among others. The exotic fragrance is a mainstay among Tik Tok favorites.