Spanish fragrance house Eurofragance and the French Green-Bio-Deep-Tech company Alphanosos have entered into a shared risks and rewards collaboration to explore the malodor fighting potential of complex mixes of ingredients, going beyond predictable performance with the help of artificial intelligence (AI) algorithms.
Slated to last two years, Alphanosos will bring its proprietary AI and experimental microbiology platform to accelerate the design of innovative and efficient accords said to create new and patentable discoveries directly usable in the cosmetics and beauty fields.
The stated objective of the collaboration is to uncover complex fragrance solutions for bio-originated disagreeable body and musty smells. The duo aims to offer real-life solutions that can be applied in everyday consumer products and to propose new proven claims to manufacturers marketing products against malodors in the home and personal care segments.
Eurofragance's malodor counteraction platform EuroPure is designed to leverage a portfolio of mechanisms to offer a broad range of solutions for brands promising consumer well-being and reassurance. In this collaboration, Eurofragance counts on the R&D Scientists in its own Innovation Center, an extensive knowledge of fragrance raw materials, evaluation protocols and consumer insights. Moreover, it offers deep experience in integrating complex technical solutions into perfumes to delight consumers.
Alphanosos is set to utilize its AI algorithms to assemble natural or chemical non-pharma ingredients resulting in patentable blends with strong biological activities for cosmetic and food applications, a prelude to Alphanosos’ subsequent objectives in human health and pharmaceutical applications.