LVMH Perfumes & Cosmetics, a division of LVMH, has announced its collaboration with global specialty material provider Eastman to develop packaging through molecular recycling technologies.
Parfums Christian Dior is the first of LVMH's major historic houses to introduce Eastman Cristal Renew copolyester, with 30% certified recycled content, for its Dior Addict Lip Maximizer packaging.
Eastman's Advanced Circular Recycling technologies produce resins from mixed waste plastic rather than fossil-based feedstocks. These innovative molecular recycling technologies divert waste plastic from landfills, give waste plastic new life and reduce greenhouse gas emissions relative to traditional production.
Hélène Valade, LVMH environmental development director, said, “Our collaboration with Eastman marks a critical milestone towards progressively eliminating fossil-fuel-based plastics from our packaging. With our recently published LIFE 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in the years ahead.”