IFRA U.K. Launches Scented Rosemary Bookmarks as Memory Aid

May 19th, 2022

IFRA (International Fragrance Association)

The scented bookmark is meant to act as a memory aid and was created by IFRA U.K. as part of an initiative called Changing Lives Through Fragrance.

IFRA U.K. has released a fragranced bookmark featuring a rosemary scent to support students with their memory and cognition during revision in the lead-up to their GCSE and A-level exams.

The scented bookmark is meant to act as a memory aid and was created by IFRA U.K. as part of an initiative called Changing Lives Through Fragrance which brings together people from across the industry to highlight and promote the importance of the sense of smell. The rosemary scent was specifically chosen for its association with memory.

Bookmarks are limited in number but are available through the Changing Lives Through Fragrance Group website, www.fragrancematters.org.

Lisa Hipgrave, director of IFRA U.K., said, “The creation of this bookmark was something we felt strongly about as young people have had such a disrupted time over the last two years, so finding ways we can support them was important to us. But the bookmark is also going to be available to a wider audience and we are currently exploring different groups to get it out to a wider number of people. Our sense of smell is so central to our lives and that is why we have brought together people across the industry to explore projects that can help people have a greater understanding of olfaction.”

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