Marc Jacobs to Receive the FiFi Hall of Fame Award

The Fragrance Foundation has announced that designer Marc Jacobs will be honored with the Hall of Fame Award at its 2009 FiFi Awards scheduled for May 27, 2009 at The Downtown Armory, New York.

Of the award, Jacobs says, “It’s been really rewarding to make this foray into fragrance. It’s fun to smell our fragrances on people on the street and it all feels very in sync with our collections. We work really hard on the fragrances and it is nice to be recognized for that.”

The Hall of Fame award, voted on by The Fragrance Foundation’s board of directors, is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole. According to Rochelle Bloom, president of The Fragrance Foundation, “Marc Jacobs is the epitome of a true fashion innovator. His talent is simply breathtaking. He brings a fresh, delightful, joyful approach to everything he does. Last year, we were thrilled that he won a FiFi for Fragrance of the Year with Daisy Marc Jacobs and we are honored to present him with the Hall of Fame Award.”

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