Blocki Relaunches Historic Esprit d’Amour Perfume

Blocki is relaunching its most famous fragrance from the 1920s with a modernized version of Esprit d’Amour, featuring the original logo design.
Blocki is relaunching its most famous fragrance from the 1920s with a modernized version of Esprit d’Amour, featuring the original logo design.

Blocki is relaunching its fragrance from the 1920s, Esprit d’Amour. The modernized version was made in collaboration with Berjé perfumer Lionel Nesbitt and features the original logo design from the 1920s era cosmetic containers.

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The original perfume featured 27 rare ingredients. The modern version features scent notes of Amalfi lemon, Calabrian bergamot, orange peel, muguet, tonka, sandalwood and musk.

The original Esprit d’Amour was considered the crowning achievement of the Blocki perfumery. It was featured in Arthur Minton’s All the Perfumes of America and the scent was developed into a line of nearly 100 beauty products, according to the company.

Tammy Kraemer, co-founder of Blocki, says, “We wanted to celebrate the pioneering women who made Esprit d’Amour such a success. They laid the groundwork for today’s beauty entrepreneurs and left us a path to follow in reviving our perfumery.”

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