Perfumers at work: 4 and 5

Q: What are the biggest challenges you face as a perfumer today?

Zoebelein: Striking a good balance between fragrance elements that are commercially acceptable, yet creatively pushing the limits, while bringing an exciting addition to a very crowded marketplace. Perfumery needs to reclaim the aura of luxury and uniqueness, as well as the passion of the marriage of artistry, craft and risktaking. When these elements come together, I am sure they will communicate a fascination that will speak personally to consumers.

Other questions asked: What fragrances that you have created or worked on best define your identity as an artist? If you were giving advice to novice perfumers, what would you tell them? What fragrances do you admire most? 

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