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Salt & Straw Releases Waffle Cone Perfume

Dec 1st, 2020

Hannah Fink

A Whiff of Waffle Cone Photo: Salt & Straw.

A Whiff of Waffle Cone
Photo: Salt & Straw.

Salt & Straw has released a unisex fragrance based on the scent of a waffle cone called A Whiff of Waffle Cone.

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The fragrance contains notes of vanilla, heavy cream, salted caramel, amyris, orgeat and Saigon cinnamon.

The fragrance is available in 14 ml for $28 or 50 ml for $65.

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According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

Snif positions the fragrance as capturing 'sun-warmed fruit blossoms, sesame milk accord and woody musks' in a composition that draws attention before lingering close to the skin.

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The fragrance opens with fraise des bois, pear blossom and Green Mandarin LMR (sourced from Sicily and Calabria), leading into a heart featuring Cristalfizz, orange flower LMR, orris and jonquille absolute LMR—a deliberate nod to the narcissus note that defined the original White Diamonds.

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The perfumers focused on preserving the scent's unmistakable radiance while updating its olfactive signature.

Moroney said she spent more than 18 months developing the fragrance, describing it as 'fresh, effortless, and meant to be an everyday signature.' She also incorporated handwritten lyrics from her song You Shine onto the bottle as a reminder that 'the most beautiful things come from broken pieces.'

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Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.

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