On behalf of the American Society of Perfumers, it is with great pleasure that I welcome you to our 34th Annual Symposium.
As tradition dictates, this symposium is a forum for people of different disciplines to interact and gain insight into different aspects of our industry, thereby stimulating the creative process.
Today you will find a variety of topics at this symposium, all held together by a common thread, that of fragrance. This thread has intrigued human beings from the beginning of time, Fragrance has always been a mystical magical force of which little is known. Currently, although much has been discovered, it still remains as magical and mysterious as your first smell of a new scent.
![[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/AdobeStock_567491029.6627d20446277.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
