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Floral Street x Van Gogh Museum Debut Sunflower Pop Fragrance

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Sunflower Pop is a citrus fruity scent with hero ingredients of the honey accord, bergamot, mandarin and bellini accord.

British brand, Floral Street has collaborated with Van Gogh Museum, Amsterdam to launch a fragrance: Sunflower Pop.

Sunflower Pop is a citrus fruity scent with hero ingredients of the honey accord, bergamot, mandarin and bellini accord.

Floral Street founder, Michelle Feeney, replicated Vincent van Gogh’s iconic ‘Sunflowers, 1889’ masterpiece onto the recyclable bottle and packaging.

The Sunflower Pop eau de parfum collection comes in three sizes (10 ml, 50 ml and 100 ml) ranging from $20-$129. The fragrance is available from August 1, 2021, on www.floralstreet.com, in the Van Gogh Museum, Amsterdam and Sephora U.S. followed by other retailers worldwide.

Emilie Gordenker, General Director, Van Gogh Museum, shared, “Floral Street and the Van Gogh Museum share a mission to inspire a diverse audience for future generations. Through our collaboration we have captured the bright, vibrant shades of gold and yellow of Van Gogh’s iconic Sunflowers in a unique and sustainable scent, creating a fresh and different way to experience the art of Van Gogh.” 

Michelle Feeney, Founder, Floral Street, said, “I’m honoured that Floral Street has been chosen as the first fragrance partner of the Van Gogh Museum. Vincent van Gogh’s citation, “If one truly loves nature, one finds beauty everywhere” is what inspired me to create this sustainable scent that celebrates and respects the environmentThrough this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet.

Jerȏme Epinette, Robertet, said, “The idea was to capture the vibrance and beauty of the South of France, while also somehow painting the passage of the day. I started with an impactful top where a burst of morning sun comes alive in the citrus and fruits, while the heart brings the heat of the afternoon with a rich and colourful floralcy. The back then carries us into early evening with a poppy sweetness and a touch of unexpected warmth that makes it fun, yet truly luxurious.”

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