Grammy winner Ariana Grande has launched R.E.M., a new fragrance, in partnership with Luxe Brands, that is available now exclusively at Ulta.com and will roll out in Ulta Beauty stores across the United States on September 6, 2020, as well as globally with retail partners Douglas, Boots and Liverpool.
The R.E.M. fragrance is available in three sizes of eau de parfum spray and features a blend of pear, fig and warm, salted caramel top notes; heart notes of lavender essence and pear blossom; and tonka bean, white musk and sandalwood base notes.
The lavender colored bottle with shiny silver logo emblem and crystal cap is nestled in a clear crystal based with complex facets.
"The R.E.M. fragrance has quickly become a favorite of mine,” says Grande. “So much so that I named it after one of my favorite songs and paired it with one of my favorite visual worlds which is that ‘60s mod, space, dream world. I wish I could live in that world forever and wear this scent while I'm there and just have it blasting out of my spaceship at all times to combat any potential bad vibes."
Grande continued, "This scent feels warmer, sexier, more grown and kind of grounded more so than the others, but the secret ingredient that gives it that sweetness and ties it in with the rest of the family is caramel! I am very excited about this and I hope everyone loves it as much as I do."
"Ariana is the creative visionary behind the animated, fantasy world of R.E.M. and has partnered with award winning package designer Joshua English on the bottle design, Oscar nominated director Olivier Lescot and illustrator Cheyne Gallarde to create the R.E.M. universe,” explains Noreen Dodge, chief marketing officer of Luxe Brands “Ariana transforms into a strong, feminine heroine fighting to save the world and inviting her fans to share in the journey."
The campaign is a reportedly first for the category with dramatic animation and visual delight for fans as Ariana, Toulouse, Piggy Smalls and other special guests conquer the galaxy.
"I am excited to collaborate with an artist as talented as Ariana Grande on this animated tribute to sci-fi from the ‘70's to today,” says Lescot. “I am inspired by science fiction in my visual work and delighted to have the chance to draw upon its rich iconography to bring to life the irresistible pop of Ariana."
R.E.M. was developed in partnership with Firmenich and expands the Ariana Grande fragrance line to eight offerings.
Grande's fragrance line has seen sales upwards of $500 million since its first launch in 2015. The award-winning franchise boasts nominations for Fragrance of the Year, Media Campaign of the Year and Consumer Choice with the launch of Thank U Next in 2019 and the win for Fragrance of the Year for Cloud.
"The continued success and stellar growth of Ariana's fragrance portfolio is a testament to her relationship with her fans and the passion and authentic involvement she has with her brand. We are honored to again be partnering with such a groundbreaking artist and look forward to continued success with the launch of R.E.M.," says Tony Bajaj, chief executive officer of Luxe Brands.
