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Fragrance
Ambient Scent
Fine Fragrance
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Personal Care/Beauty
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Trends
Ambient Scent
Home Care
Homecourt Secures $8 Million Series A Funding
“I am unbelievably excited to take this business to the next level,” co-founder Courteney Cox said.
Trends
OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
Ambient Scent
Yankee Candle Introduces YC Collection
Latest
Fine Fragrance
Who What Wear UK Announces Fragrance Winners of 2025 Next in Beauty Awards
Sixteen winners were chosen in the fragrance category by a panel of industry experts, editors and influencers.
Sponsored
Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility
Lallemand’s biotech-based Natural Nootkatone delivers authentic grapefruit flavor with year-round reliability. Discover how it helps brands navigate citrus volatility and streamline formulation.
Fragrance
Cosmo International Fragrances, Doctor Aromas Announce Strategic Partnership to Develop New Aerosol Fragrance Delivery
Everspray produces micro-droplets that remain suspended 10 to 100 times longer in the air than traditional aerosols.
Ambient Scent
Homesick Candles Collaborates with Snuggle For Limited-Edition Scents
This collaboration follows the rebrand of Snuggle earlier in 2025.
Ingredients
Iberchem Introduces VernovaPure Pro, Provides Next-Gen Solution for Malodor Control
“This innovation will enable us to provide a more precise and integrated approach to malodor control," said research team lead.
Ingredients
Eurofragance To Introduce New Perfumery Ingredient at Beautyworld Middle East
Olivante is made by upcycling discarded olive pulp into a fragrance raw material through a 100% natural process.
Fragrance
Top 5 Fragrance Headlines of September 2025
Ambient Scent
Pura Continues Collaboration with The Met, Introduces Swiss Pine & Eucalyptus
This scent is inspired by the painting Sunrise on the Matterhorn, created by German-American artist Albert Bierstadt in 1856.
Fine Fragrance
Bath & Body Works Introduces New Modern Gourmand Fragrance, Touch of Gold
“Bath & Body Works has created a fragrance that feels completely now,” said Symrise senior perfumer Nathalie Benareau.
Ambient Scent
ScentAir Releases Modern Folklore Collection
“With this collection, we wanted to reimagine what fall fragrance could be, something elevated, layered and modern,” said Evin Ellis, director of global marketing and e-commerce.
Ambient Scent
Seth Rogen’s Houseplant Collaborates with ripple⁺ Home for Co-Branded Scent Collection
"With Houseplant, we’re reshaping the way scent is experienced, not just as an accessory, but as a true statement piece for spaces you love most,” said ripple⁺ co-founders.