Ambient Scent

The Trees of the West collection includes three scents inspired by different types of forests.
Pura Releases Trees of the West in Collaboration with Scents of Wood
The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.
Jun 18th, 2025
The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.
Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier
The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.
Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer
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The 18th edition of the International Exhibition of Raw Materials for the Perfumery Industry was held in Paris, France.
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Jun 10th, 2025
This agreement will cover one of the widest-ranging product portfolios for the brand, including home fragrance, personal care products and perfume.
Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty
The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.
Jun 9th, 2025
BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability
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BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability
BASF’s marketing and sustainability team takes a deep dive into the company’s mint offerings.
May 5th, 2025
The company is maintaining its guidance for full-year 2025 net sales at 1% to 3% growth.
Bath & Body Works Announces New CEO, Releases First Quarter Financial Results
The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.
Jun 2nd, 2025
Adobe Stock 1287934801
Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Jun 1st, 2025
Ramirez joined Buff City Soap in March 2022 and has been instrumental in leading the continued growth of the brand through his role as President & CFO
Buff City Soap Appoints Enrique Ramirez as Chief Executive Officer
Buff City Soap produces handmade personal care and laundry products with plant-based ingredients.
May 30th, 2025
ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
May 27th, 2025
“With WELLMOTION, we are entering a new era where we design fragrances that evoke emotions with intention and precision,” said Caroline Dubourg, director of R&I, consumer goods.
MANE Introduces WELLMOTION Platform
The platform measures emotions in real time through physiological testing.
May 21st, 2025
“Rich with cultural and emotional associations of every kind, fragrances have the power to transport you to a different time and place — just like a good book,” Aftel said in a press release.
Aftelier Perfumes Biblioscents Bookmarks Set
The Biblioscents boxed set includes four fragrances: vetiver, geranium, frankincense and ginger.
May 16th, 2025
“These awards are so special to the whole of the fragrance industry and for me,” said Linda Key Jackson, chief executive officer.
The Fragrance Foundation UK Awards 2025 Winners Announced
Winners awarded in 16 categories across fragrance industry.
May 13th, 2025
Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
May 8th, 2025