June 2025

It's time for the 2025 Fragrance Leaders & Newsmakers issue! We asked key industry leaders to weigh in on their companies' strides over the past year and share their thoughts on emerging trends.

Perfumer & Flavorist+ June 2025

June 2025

Several companies wrote about the use of artificial intelligence and the digitalization of fragrance development.

Introducing the 2025 Fragrance Leaders & Newsmakers

Emmanuel Butstraen shared, 'Our focus on innovation, AI integration, and biotechnology advancements ensures we are ready to tackle new challenges and opportunities.'

dsm-firmenich 2025 Fragrance Leaders & Newsmakers

The panel evaluated ingredients from Capua 1880, a family-run business built across five generations since it was founded in 1880 in Reggio Calabria.

Flavor Reports: EU Edition (June 2025)

This month I’ve had the joy of reading and editing all of our Fragrance Leaders & Newsmakers submissions.

What I Learned About Fragrance Today Is …

In 2024, Symrise successfully launched three captives: Ambronova, Frostwood, andSalyssia, enhancing its portfolio of floral, woody, and musky fragrances.

Symrise 2025 Fragrance Leaders & Newsmakers

CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Company president Satoshi Masumura shared, 'The need to address mental health challenges will remain critical, so how fragrances augment positive emotional experiences will continue to be relevant.'

Takasago 2025 Fragrance Leaders & Newsmakers

Steffen Götz shared, 'Underpinning our approach mentioned above, sustainability and regulatory compliance are at the forefront of our innovation efforts.'

BASF 2025 Fragrance Leaders & Newsmakers

CEO Erik Fyrwald said, 'Our goal is to remain an innovation-driven company, serving diverse sectors such as home and personal care, food and beverage, and health and wellness.'

IFF 2025 Fragrance Leaders & Newsmakers

GIvaudan's leaders said that collaboration with customers helps them develop tailored strategies that capitalize on opportunities in established markets.

Givaudan 2025 Fragrance Leaders & Newsmakers