On May 8, 2025, the Fragrance Foundation UK announced the winners of its 2025 awards at a ceremony held in London. The event was attended by over 550 industry guests and celebrities.
“These awards are so special to the whole of the fragrance industry and for me,” said Linda Key Jackson, chief executive officer. “I am so lucky to work in a fabulous industry that supports one another and recognizes the talents of others.”
Congratulations to this year’s slate of winners!
The Fragrance Foundation UK Awards 2025
Newcomer: Sabrina Carpenter
Consumers’ Choice: Billie Eilish, Eilish No. 3
Perfume Extraordinaire: Marc-Antoine Barrois, TILIA
Independent Fragrance: Marc-Antoine Barrois, TILIA
Responsible Design & Packaging: Bottega Veneta Collection
Interior Fragrance: Diptyque, 107 New Bond Street Candle
Media Campaign: Balmain Beauty, Les Eternels de Balmain
Innovation: Edeniste Oud Ghazal, Scientific Innovation Scent to Reduce Stress
Limited Distribution: D.S. & DURGA, Wear at Maximum Volume
National Distribution: Tom Ford Beauty, Eau D’Ombre Leather
Online Retailer: Space NK
Retailer -30 Doors: Harrods / H Beauty
Retailer +30 Doors: Space NK
Best New Fragrance: Acne Studios par Frederic Malle
Best New Fragrance Collection: Diptyque, Les Essences de Diptyque
Ultimate Launch: Jo Malone London x Paddington, Orange Marmalade Cologne
