Lincoln is introducing its full in-cabin Digital Scent collection—which offers a total of seven specially curated fragrances—for the 2024 Lincoln Nautilus.
Clients will receive a collection of three in-cabin scents, each with a blend of scents that create a specially curated experience:
- Mystic Forest: an earthy blend cedarwood, rich notes of patchouli, amber and yuzu citrus
- Ozonic Azure: a crisp fusion of aromatic patchouli and traces of freesia and spice
- Violet Cashmere: rich violet, grapefruit, and golden citrus
Four new available scents now added to the collection include:
- Cloud Balsam: a blend of lush pine needles, oak moss, crushed tonka and vanilla beans
- Serene Seashore: hints of juicy melon, fragrant lily, musk and bright lemon combine in this radiant mixture
- Twilight Embers: A suite of patchouli, floral jasmine, fresh apple, and deep leather undertones
- Sunlight Retreat: Sandalwood and rose highlight this union and are accented by crisp red fruit and balsamic notes
Fragrances were specially curated by perfumiers for the brand in collaboration with Lincoln designers.
Lincoln specifically chose to work with fragrance suppliers that use International Fragrance Association (IFRA)-certified fragrances.
Each scent cartridge features a microchip and is controlled through the vehicle’s center stack touchscreen. Clients can select the individual scent and control the level of scent dispersion through three levels.
Separate profiles can also be created to customize how the scent is dispersed throughout the drive. In addition, smart controls can be customized in the vehicle, allowing the driver to adjust the scent settings so one can truly relax and recharge while scent envelopes the senses with each ride.
Teresa Cheung, manager of Client Experience, said, "We are bringing Digital Scent to the all-new 2024 Lincoln Nautilus, allowing our clients to immerse themselves in revitalizing moments during their drive. Personalization is important to our clients, and we have allowed them to select their preferred scent to customize their very own in-vehicle sanctuary.”
Flore Tramblin, visualization designer for Lincoln, said, "Scent is one of the five senses that has one of the strongest connections to not only memory, but emotion and can play a significant role in creating an experience for our clients on the road."