A report from the National Confectioners Association* states that confectionery sales leading up to Valentine’s Day 2022 are expected to top $3.4 billion, following a year of double-digit sales growth.
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Although normally thought of as a holiday for sharing confectionery, this year’s Valentine’s Day is also expected to benefit from the rising trend of “self-care” as consumers treat themselves with their favorite confectionery items to celebrate the day and support their emotional wellbeing.
Data from Research and Markets indicates the chocolate flavor market will grow by $116.96 million at a 5.24% CAGR from 2021 to 2025.
National Confectioners Association president and CEO John Downs said, “Valentine’s Day is positioned at the nexus of two powerful trends defining the confectionery category right now. Consumers are sharing chocolate and candy more frequently, and shoppers are increasingly looking for little moments to treat themselves. This year’s Valentine’s Day will benefit from both of these rising consumer behaviors.”