Take a Shot at Recipe 21’s Cherry Vodka


Recipe 21 has put the cherry on top of liquor. The brand has added cherry vodka to its broad line of spirits.

Millennial preferences have driven the brand’s packaging, positioning, pricing and flavor range. Sold on- and off-premise, Recipe 21 helps to fill wells of bars serving millennials. Its cherry flavor is intended for shot-drinkers.

The new flavor joins Recipe 21’s existing 10 products, all quadruple distilled:

  • Premium, grape and orange vodka
  • Spiced and white rum
  • Silver tequila
  • Whiskey
  • Triple sec
  • Peach schnapps

Recipe 21 hopes to tap into the 20% of off-premise sales dedicated to flavored vodka with its new flavor. The brand expects to sell over 100,000 cases in 2017 after growing in the market through word-of-mouth recommendations and a broad product size range since its 2012 introduction.

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