After years of reduced international travel during the pandemic, it’s no surprise that consumers have turned to global cuisine as a source of excitement and adventure. Even after easing travel restrictions and a return to overseas vacations, consumers still look toward globally-inspired dishes as a convenient, low-cost way to spice up life. CPG food companies and foodservice brands are responding to this shift in demand with boldly flavored new products and menu items that tap into consumers’ desire for global cuisine. In fact, according to Mintel research, 36% of U.S. consumers would like to see more authentic international flavors in the grocery store. While mainstream favorites like Chinese, Mexican and Italian food still dominate the global flavors category, U.S. consumers are beginning to look toward more exotic cuisines from the Mediterranean and the Middle East. While many of these cuisines initially gained a following in foodservice, flavors like hummus, baklava and falafel have become staples at grocery stores across North America, and the trend shows no signs of stopping.
For the full article, please check out the Perfumer & Flavorist+ January 2023 issue.