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Kerry Releases Report on Global Taste Trends

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The Global Taste Trends report maps out the key taste linked to trends across the U.S. and Canada, Mexico, Latin America, Europe and the Asia Pacific Middle East and Africa region.

Kerry has examined how global trends impact taste in a new Global Taste Trends research report. 

Related: McCormick Reveals 2021 Flavor Forecast

The following top trends were identified through the research:

  • Nostalgia

  • Seasonality

  • Enticing eats

  • Taste exploration

  • Novel flavours

  • Acceptable sweetness

  • Healthy halo

Key highlights include:

  • Taste exploration: in Europe, consumers are seeking wasabi and sriracha.

  • Taste exploration: in the United States, consumers explore flavors such as Irish cream and Korean BBQ.

  • Nostalgia: in Mexico, consumers will reach for Al Pastor and tamarind.

  • Nostalgia: in the Asia Pacific region, flavors such as lychee and green mango provide comfort.

The report also showcases a number of bespoke concepts to inspire innovation for great products, such as plant-based ice cream, tempura nuggets and cold brew tea.

Leigh-Anne Vaughan, global strategic marketing director of taste, said, “In the past year, we have seen trends shift and accelerate due to the COVID-19 pandemic. A taste for nostalgia has emerged, with consumers gravitating towards comforting and familiar food and beverages such as cotton candy and cookie dough. Seasonal tastes also offer comfort, with consumers expecting limited time offers during seasons or holidays."

Vaughan added, “However, consumers are also looking for excitement and are drawn towards enticing and visually impactful food and beverages to disrupt the monotony of day-to-day life. They are exploring the world through their taste buds to seek adventure, with authentic yet accessible cuisine choices on the rise. Meanwhile, health conscious consumers are also demanding products with less sugar and with healthy halo ingredients."

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