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Forward Thinking: The Rise of Snacking

Contact Author Amy Marks-McGee, Trendincite LLC; amy@trendincite.com
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With consumers snacking at all times of the day and demanding a range of products to match their lifestyle, brands and manufacturers are responding in kind with bold, culinary-inspired flavors in a variety of bases such as meat, poultry, fish and plant-based ingredients.

According to Citi Research and Euromonitora, the global snack market was worth $406 billion in 2018, and salty snacks were worth $83 billion with a 14% share of the global snack market. According to Mintel’s Global New Products Database (GNPD)b, China is the leader of salty snack innovation with 11% of the world’s salty snack product launches in 2018. The United States follows with 8%, India 7% and Indonesia and Japan each represent 5%.

According to data from the National Confectioners Association (NCA)c, U.S. retail sales of snacks were $51 billion in 2018 and were the second largest consumable category. In addition, new products account for nearly 5% of sales in the snack category compared to about 3% of sales for overall consumer packaged goods. According to IRId for the 52 weeks ending Feb. 24, 2019, in the convenience store channel, total salty snacks sales reached $5.6 billion, a 5.4% rise over the previous year. Sales of potato chips reached more than $1.7 billion, up 2.6% while tortilla/tostada chip sales exceeded $1.1 billion, an increase of 11.6%, and pretzels recorded $245.1 million in sales, up 2.2%.

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Consumers are snacking at all times of the day and looking for a variety of products to meet their lifestyle needs. Brands and manufacturers are capitalizing on this trend and meeting their evolving demands by offering a selection of bold, culinary-inspired flavors and a variety of bases such as meat, poultry and fish, as well as alternative plant-based ingredients and healthier preparation methods.

 

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Footnotes

Footnotes/Captions:

a https://finance.yahoo.com/news/citi-global-snack-market-110553461.html

b https://news.mintel.com/2174-68N2X-8FM256DHB7/cr.aspx

c https://www.foodbusinessnews.net/articles/13801-top-trends-at-sweets-snacks-2019

d https://cstoredecisions.com/2019/05/20/salty-snacks-get-hot-and-healthy/

e https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/the-future-is-bright-for-snack-foods-as-permissible-portable-and-beneficial-eating-solutions/

f https://www.iriworldwide.com/IRI/media/Library/webinar/IRI-How-America-Eats_2019-State-of-Snack-Industry.pdf

g https://www.preparedfoods.com/articles/121924-snack-trends-flavor-function-and-freshness-dominate

h https://csnews.com/convenience-channel-players-bringing-their-game-big-game

i https://www.bakeryandsnacks.com/Article/2019/05/24/Summertime-and-the-snacking-is-easy-Frito-Lay-s-second-US-Snack-Index-revealed

j https://www.confectioneryproduction.com/news/26565/mintel-reveals-top-five-snack-trends-at-this-years-sweets-and-snacks-expo/

k https://www.foodingredientsfirst.com/news/flavors-trends-2018-innova-market-insights-tips-overseas-influences-plant-goodness-indulgence-as-key-drivers.html

l https://www.snackandbakery.com/articles/92318-puffed-and-extruded-snacks-tap-into-top-trends

m https://cstoredecisions.com/2019/05/20/salty-snacks-get-hot-and-healthy/

n https://www.inc.com/emily-canal/best-industries-2019-country-archer-jerky.html

o https://www.fooddive.com/news/better-for-you-jerky-takes-a-bigger-bite-of-snacks-market/517772/

p https://www.inc.com/emily-canal/best-industries-2019-country-archer-jerky.html

q https://cstoredecisions.com/2017/11/14/meat-snacks-meet-expectations/

r https://csnews.com/protein-go-team-meat-snacks-fuel-sales

s https://www.usatoday.com/story/money/business/2019/04/02/beer-sales-stay-flat-craft-beer-grows-share-114-b-us-market/3341312002/

t https://www.bakeryandsnacks.com/Article/2018/11/26/10-key-snack-trends-to-watch

u https://csnews.com/cracking-code-healthy-snacking-c-stores

v https://cstoredecisions.com/2019/05/20/salty-snacks-get-hot-and-healthy/

w https://www.confectioneryproduction.com/news/26565/mintel-reveals-top-five-snack-trends-at-this-years-sweets-and-snacks-expo/

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