Pop-Tarts has brought its Gingerbread flavor back for the holidays accompanied by a gingerbread house-building contest.
Related: Pop-Tarts Releases Lemonade-Inspired Flavor
The limited-edition Frosted Gingerbread flavor offers a vanilla frosting and a gingerbread-flavored filling, featuring white icing and nine printed designs.
Fellow holiday-inspired product launches include Mtn Dew's Fruit Quake flavor, Jeni's Splendid Ice Cream Boozy Eggnog scoops and Eggo's Nog Sippin' Cream.
Heidi Ray, senior director of marketing, Portable Wholesome Snacks, "Rather than building the same quaint, cookie-cutter gingerbread houses this year, we hope families will consider a crazy good renovation instead. We are reintroducing Gingerbread Pop-Tarts to inspire a new era of gingerbread house building that's modern, memorable, and most importantly, delicious. We hope the added incentive of the $15K prize will get fans into the spirit, the Pop-Tarts way."
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