Eggo has launched Eggo Nog, in partnership with craft distillery Sugarlands Distilling Co., available in select retailers nationwide for a limited time.
According to a recent report by FONA, "Whether celebrating from home or gathering with family friends, holiday-themed product offerings were of abundance this year to bring holiday cheer. And with 32% of consumers saying they associate winter holidays with special flavors, food and beverage developers can use this as an opportunity to innovate their product lines. [..] Christmas stands out as the largest holiday during this season with holiday-themed introductions."
Eggo Nog Appalachian Sippin' Cream offers notes of rum liqueur, cinnamon and nutmeg.
Joe Beauprez, marketing director for Eggo, said, "The holidays are exhausting for parents – from extra family responsibilities to the pressure of making the holidays perfect, parents rarely have any downtime for themselves. We created Eggo Nog to give parents a delicious way to indulge in some well-deserved 'evening me time.' Paired perfectly with our Eggo Thick & Fluffy Waffles – maybe even topped with a dollop of ice cream – Eggo Nog is sure to help parents L'Eggo during one of the busiest times of the year."