Taco Bells Chips Its Way Into Grocery Stores


In a plan to take its signature sauce flavors to new markets, Taco Bell has announced that they will be releasing tortilla chips flavored with its fire and mild sauces.

Starting in May, the Taco Bell tortilla chips will be available in grocery and retail outlets in either fire, mild or classic flavors. The mild-flavored tortilla chips will be seasoned with cumin and three chili peppers, and its fire-flavored tortilla chips will feature hints of jalapeño, chili peppers and paprika. The classic tortilla chip will be Taco Bell’s take on the classic salty, crispy chip.

“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” said Marisa Thalberg, chief brand officer, Taco Bell Corp. “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”

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