While exploring the showroom floor at Food Ingredients Europe, I stumbled upon the Mintel booth. To my surprise, the company recently launched what's known as Flavourscape AI.
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The subscription-based platform gives users access to a network that collects new products from 86 markets around the world. The data points are structured within the database to track product innovation. The Flavour Landscape Engine (FLE) utilizes three algorithms said to pinpoint flavor trends relevant to each user's market.
The artificial intelligence platform is designed to be used as a tool to identify flavor trends, understand the prevalence and momentum of existing flavor trends and compare markets and categories.
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