Tosla Nutricosmetics has created a proprietary masking technology, Veliousa, designed to achieve maximum palatability. Velious is said to be the only currently known technology that gives liquid collagen products a more rounded and whole body and helps avoid the unpleasant of aftertaste.
Perfumer & Flavorist+ (P&F+) connected with chief innovation officer, Uroš Gotar, to discuss the masking technology, how it will impact the industry and the future of Tosla Nutricosmetics.
P&F+: Can you please explain the technology for Velious Masking Technology?
Uroš Gotar [UG]: Many healthy products and functional ingredients are often hard to swallow (and collagen is no exception), so capsules in food supplements are the predominant delivery format. Nutricosmetics is a fast-growing category that provides beauty benefits and is thus often perceived more as cosmetic than as a nutritional category. This category, however, requires a more luxurious format, such as liquid, syrup or elixir. The Velious Masking Technology answers the question of masking collagen’s unpleasant taste and odor. In liquid execution, taste becomes a crucial decision factor regarding disciplined use and repurchasing of products, which is vital for enjoying the most out of collagen.
Footnote:
aVelious is a trademark of Tosla Nutricosmetics.
For the full article, please check out the Perfumer & Flavorist+ October 2022 issue.
