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HB Natural Ingredients Receives FEMA GRAS for Vitosa Natural Flavors

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HB Natural Ingredients, a subsidiary of BGG World, announced its line of Vitosa natural flavors has received FEMA GRAS approval.

Designed to provide flavor modifying properties, the line of three stevia ingredients (Active, Delight and Match) can be used in a range of soft drinks, juices, energy, sports drinks, flavored water, cookie and candy applications. The ingredient works to improve the overall sensory performance of natural sugars and artificial high-intensity sweeteners through increasing sweetness up to 50% in added sugar water, at the proper dosage. The ingredient is also synergistic with low-calorie and slow release carbohydrate sweeteners and rare sugars.

Related: The Natural Flavor Market Grows Up

"Our range of Vitosa natural flavors give flavorists dynamic new capabilities to optimize the flavor and taste profile of their formulations while providing cost savings compared to existing options," said Varuzhan Abelyan, co-chairman and chief of science and technology. "With Vitosa, it's now possible to develop a much broader range of great tasting natural flavor systems and reduced and sugar-free product development solutions that deliver great taste while also reducing calories."