Givaudan and Naturex will be showcasing plant-based product concepts and wellness botanicals at this year's Natural Products Expo West, where Perfumer & Flavorist will get to sit down and learn more about the solutions.
Taste, texture, color, mouthfeel, flavor and nutritional profile: these are just a handful of the parameters involved in creating a tasty plant-based, consumer-friendly, center-of-the-plate product.
By combining its product technology and application expertise in this area with Naturex’s natural ingredients, Givaudan is poised to offer powerful integrated solutions for meat substitutes that are entirely plant-based.
During Expo West 2020, the company will be launching a new line of natural red colors designed specifically for meat substitutes: VegebriteTM Veggie Reds. This new line aims to deliver a better consumer preparation experience, introducing meat-like red color to raw, plant-based patties that then turn brown when cooked.
Visitors to the booth will be able to see VegebriteTM Veggie Reds in action and experience the new look of plant-based protein in a mini-burger concept. In addition to the authentic appearance, visitors will also be treated to an authentic “real meat” flavor experience, enabled by the careful application of Givaudan’s natural beef, umami and soy masking flavors.
With its newly approved GRAS status, Naturex has broadened the market for turmeric-based foods and beverages. Its highly bioavailable and versatile turmeric extract, Turmipure Gold, will be highlighted at Expo West through two enticing applications: a ginger yogurt and a chai latte, both featuring the extract.
Both applications will contain a single, effective 300 mg dose of the extract, which delivers the same amount of curcuminoids to the blood as 1922 mg of standard turmeric (containing 95% curcuminoids), further demonstrating its high applicability in a variety of concepts.
In addition, Naturex will showcase its expertise in botanicals with the introduction of its new range of brewed herbal tea concentrates for mood and relaxation. These products will be highlighted in a prickly pear and hibiscus relaxing mocktail, naturally flavored by Givaudan.