T. Hasegawa USA Debuts FlavorModulation.com

“Our vision with this website is to provide a comprehensive understanding of the scientific principles behind flavor development and showcase how our R&D team employs science and technology to improve the taste of foods and beverages,” said Doug Resh, director of commercial marketing at T. Hasegawa USA.
“Our vision with this website is to provide a comprehensive understanding of the scientific principles behind flavor development and showcase how our R&D team employs science and technology to improve the taste of foods and beverages,” said Doug Resh, director of commercial marketing at T. Hasegawa USA.
courtesy of T. Hasegawa

T. Hasegawa USA has launched FlavorModulation.com in an effort to create a resource for flavor professionals to understand the finer points of flavor enhancement.

The site is designed to explain and dissect the principles of flavor modulation:

  • Enhancers
  • Maskers
  • Boosters
  • Blockers

“Our vision with this website is to provide a comprehensive understanding of the scientific principles behind flavor development and showcase how our R&D team employs science and technology to improve the taste of foods and beverages,” said Doug Resh, director of commercial marketing at T. Hasegawa USA. “While we solve the complexities of flavor on behalf of leading global food and beverage brands, sharing knowledge on the science of flavor modulation can help our clients identify solutions to their unique product development challenges.”

“First and foremost, this website is an educational resource to help explain the process of flavor modulation, while simultaneously connecting food and beverage brands to the unique technologies that T. Hasegawa offers. These technologies provide the keys to unlocking intricate challenges in the development of new products,” added Resh.

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