Monin’s 2022 Flavor of the Year is passion fruit due to its versatility, relaxing and tropical properties, bright color and tart flavor.
According to Datassentials projections, passion fruit will be featured on about 15% of U.S. menus and has increased 20% over the past four years.
According to Monin proprietary research, 67% of consumers indicated they would like to try a beverage featuring passion fruit flavor.
Monin has seen increasing sales traction for its portfolio of passion fruit flavorings, which includes concentrated flavor, syrup, purée and red passion fruit syrup.
To determine the flavor of the year, Monin’s marketing team collects and analyzes current sales trends, innovation and flavor requests for the upcoming 10 to 12 months, macro and emerging trends, consumer insights and industry data. This data is then overlaid on Monin’s flavor list of more than 200 products to identify the best overlap.
Monin’s 2021 Flavor of the Year was Strawberry Rose.
Bill Lombardo, CEO of Monin Americas, said, “Monin has identified significant consumer and professional interest in our passion fruit products, and we expect the flavor to have substantial use in 2022 beverages and foods. Outside of the trends and the growing traction, another reason to be named the Flavor of the Year is because it offers amazing versatility and is both exotic, yet approachable, for consumers to enjoy. The four delicious, natural products in our passion fruit portfolio transform everything from teas, sodas, cocktails, milkshakes, sauces, salad dressings and much more, into captivating flavor experiences.”
Stasha Johnston, senior vice president of marketing, said, “Passion fruit is full of vibrancy, from the color to the refreshing taste, and it allows people to briefly escape from reality. As we enter a new year, people are craving flavors that deliver safe adventure and provide an enchanting experience, and what better than a bright flavor that makes you think of a tropical vacation?”