Flavor Producers, LLC, celebrates its 40th anniversary with the launch of the Tasteful Technologies portfolio at the SupplySide West Expo.
Tasteful Technologies is designed to tailor the approach with taste detractors which are common with nutritional supplements, natural sweeteners or plant-based ingredient additions in food and beverage formulations. The portfolio includes the following products:
Rütz Purple Haze Blueberry Lemonade beverage includes butterfly tea and a Rutz clean label blueberry profile along with Tasteful Technologies.
Wildberry Wellness Gummies are a functional gummy with Natural Mixed Berry Flavor WONF, 100% of the RDI for zinc, 60% RDI for Vitamin C with Tasteful Technologies to optimize the taste profile.
Trü Brüz Peach Ginger White Tea beverage features natural peach and ginger flavors WONFs and a natural sweetness modifier along with a Trü Brüz flavor system that allows product developer to label as “made with brewed tea.”
Fruit Spark, a natural black raspberry flavored Sparkling Water is true to fruit in taste with natural black raspberry flavor WONF and Tasteful Technology sweetness modifier along with natural de-sugared juices from the NewTree Fruit Company. It offers only 5 calories with the authentic flavor of black raspberry and no added sugar. This concept is a great tasting lower calorie beverage with de-sugared juice, natural ingredients and refreshing taste.
Tony Moore, chief innovation officer at Flavor Producers, comments, “Flavor Producers pioneered strategic research and development to create an expansive natural and organic flavor portfolio. We are expanding those innovation efforts on the next generation of taste with our “Transparent Technologies” like Rutz® and Trü-Brüz which supports our customer demand to deliver great-tasting, clean label products every day."
Beth Warren, chief commercial officer at Flavor Producers, adds, “Transparency continues to evolve with clean label product development to meet consumer demands. The preference for plant-based ingredients, nutritional benefits, lifestyle and wellness features, as well as convenience, adds greater complexity for the product developer to achieve the exceptional taste consumers expect in the final product."