ADM technical director Zareena Valappil dives into the extensive taste profile of citrus and how it can be applied to the evolving flavor market.
Colder months usher in citrus growing season, and consumers continue to thirst for citrus fruits, ingredients, colors and flavors. Orange retains the top spot among global citrus flavors, followed closely by lemon-lime. Simple, classic flavors like tangerine, mandarin and grapefruit also persist in popularity. From beverages to sauces and baked goods to prepared meals, citrus provides a pop of delight to consumers around the world.
