You’re looking at the missing link in product development when you stand with your product in one hand and the consumer report in the other and wonder: “So this is what consumers think of my product. But what do I do now? Where do I go from here?"
Very often consumer reports do not contain the kind of information that helps directing product development. The results are not “actionable.” By letting sensory research and consumer research each have their specific, but closely interwoven input into the process of product development, we at Quest believe we have filled this gap by supplying the missing link in product development.
To explain their specific roles, sensory research and consumer research are dealt with in detail separately first. Then their close relationship will be explained.