Truly Hard Seltzer has launched a limited-edition Truly Poolside Variety Pack inspired by pop star Dua Lipa. The collection's four new summer cocktail-inspired flavors include Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.
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Truly Poolside Variety Pack will be available nationwide on May 15. The pack features cans with summer-inspired designs and sayings. The flavors are intended to be a new spin on familiar flavors, inspired by Dua Lipa’s second album, Future Nostalgia.
Lesya Lysyj, CMO of the Boston Beer Company, said in a press release, "As the next phase of our multi-year partnership with Dua Lipa, we're thrilled to launch the new Truly Poolside Variety Pack. From the summer cocktail-inspired flavors to the vibrant can designs, we wanted to create something that was new and innovative yet still familiar with hints of nostalgia. No matter what you have planned for the summer, we hope you get out there and flaunt all your flavors, big and small."
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